Marketing

Marketing is the process of advertising the product through teaser advertisements and trailers, this is different from distribution as it is not showing the whole product to the audience, it is just selecting certain parts to tease and intrigue the audiences.

This is very important for making the movie well anticipated, and teasing through posters and other advertisements.

A key example of this is the blockbuster film;

 Frozen was one of the most anticipated movies at the release date was very well thought out, as it was due to be released around Christmas time. They had things from teaser trailer to teaser posters.

 Frozen is one of the movies that was reproduced in different languages, like the song ' Let it go' was produced in 41 different languages.

This meant it was truly a large success around the entire world.By now, parents of young girls may be especially well-versed in the global hit "Let It Go" from Disney's Frozen. However, they may be less familiar films with versions sung in one of the 41 other languages recorded for the film's foreign releases.

Film Festivals

Film Festivals

Film festivals give independent films a chance to show their production to the audience, it gives them a push and are usually used as launch pads for films. A festival is also a place where acquisition executives can discover new talent as they have a platform to screen their first shorts and features.

 The distribution of a film is the stage where the company can see if the film will do well or not, if the distribution is not as successful than the film overall may not be as good.

A distributor may decide to release the film on particular weekend than another, because it could be half term and therefore people are able to go watch, a Halloween weekend if fitting for the content. They choose a certain weekend depending on the box office.

Distribution

Distribution is the process where a film is shared to the public for the first time, as a highly competitive business of launching and sustaining films in the market place, it is very important that the distributor know exactly what they are looking for and needs to make sure the right decisions are taken. Like other forms of entertainment, the film business is product-driven: the films themselves are the reason why most people buy cinema tickets.

The distributor has a very important role of deciding and coming to an agreement on which release date is fitting for the film, for example during half term or a public holiday, like a bank holiday weekend.

A distributor is an individual or organisation who will represent your film at festivals and markets around the world and who will attempt to sell it to cinemas.

The traditional ways was through theatre and cinema distribution, it is the well known but as more and more movies are being watched illegally online and many at home on any home entertainment. This means the traditional ways of watching new films is becoming less and less used.

 

Films Main Producers

As well-known studios around the world and America, this means the films that they create will not only be of good quality but also interesting to watch as they are so well-known therefore the expectation will be high which means more attention to detail will be taken.

Independent production:

Independent production is a professional film production for a feature film which takes place outside the major studio. The Feature films are distributed and produced by the independent companies and they are disguised by their style and content and the production of the film. This sometimes might not be as well represented as the major studios, as their representation is known for making well adapted films.

Production and Post - Production

Production:

The production is all the filming of the film, using the planned out scenes and script all done in the pre-production stage. Each scene if film up to how many times the director sees fitting, this is to ensure that the best piece of film is used for the post-production stage to construct the film. The strength of the pre-production is tested, a film set with good planning before filming would find it much simpler to film. Great care must be taken to make sure that all the filming is done correctly and all necessary shots are taken, as it would be sometimes very hard and almost unmanageable to re-film a certain scene when the film is in the post-production stage. 

Post-Production:This is the stage where the film is assembled by the editor. The first job for the editor would be to build a rough cut taken from sequences or scenes, based on individual shots. The purpose of this would be to ensure the best shots are selected to create the right scene. The next step would be to create a fine cut, this means getting all the shots to flow smoothly in a seamless story, to have one motion. Trimming is the process of shortening scenes by a few minutes, seconds, or even frames - is done during this phase. As well as the editing of footage, all music, graphics, menus are added in this stage. After the fine cut has been screened and approved by the director and producer, the picture is "locked," meaning no further changes are made. This means the film is now ready to be promoted to the public and cinemas.

Production: Part 1- Pre-Production

Production is the first stage of The Film Chain, it is the part where the film is planned, filmed and edited.

There are three parts to the production, Pre- Production, Production and Post- Production.

Pre- Production: 

All the planning for the project takes place, during pre-production, the production is broken down into separate scenes and all the locations, props, cast members, costumes, special effects and visual effects are chosen. This is very important planning and key to have a well-constructed film, as this pre-production allows the director and all the member of the film to understand what the concept of it will be.  The script if not yet completed will be in the written stage, also a detailed schedule is produced and arrangements are made for the necessary elements or people to be available to the film-makers at the appropriate times.

The Film Chain