In this poster, it only indicates the month and year, not yet informing the audience the day of the films release. This is so that the date can be changed depending on the weekend.
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Of course, James Gunn and company delivered a winning final product, and so Disney screened it early and often and let the review embargo drop right before Comic-Con. And now, since the marketing campaign kept quite a few narrative and visual surprises out of the clips and trailers, it may well reap the benefit of audiences discovering their favorite beats in a theater, which is a major driving force for word-of-mouth and repeat viewings.
As another big marvels production, the Exchange of the product much also be quite big.
The exchange of the film is also a extremely vital part for making the film money, for example the Disney production, Frozen, made nearly all of it's money through the exchange.
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