HONEY TRAP!

Who directed the film?

Rebecca Johnson

Why did the director choose to tell this particular story? where is the story or idea from and why is it topical?
Inspired events- news report. Samantha, 16 was in an ambush where he was murdered by her boyfriend. Honey trap uses it as a point of departure to delve into the mind of the young girl. Young people get involved in gangs/ violence, conflicting emotions.

Who produced the film?
Sarah Sulick and Amy Ricker

What was the budget?
Independent film makers tend to not have high budgets, Honey traps was initially under £1 million, an approximate of £73,000 was used.

How did they raise the funds?
By donations via crowd fundraise

How did they find the film's cast?
Honey trap will use the same casting process as Top Girl searching for young people via agents, threatres, schools, community centres and street casting.

What technology has been used to make the film?
Camera

Where was the film made? Why was it important to the director? 
It was made in Brixton with local young people in front of and behind the camera.

Who is the distributor for the film?
The UK distributor for Honey trap is Anchor bay which it would be released in 2015.

What other films have they distributed?
Top Girl

Who is the target audience/s?
Urban adults (25+) who were out critically well- reviewed
Urban young people (15-25) both sexes

List the different marketing tools that have been used to promote the film to different audiences?
Posters, trailers, print outs, social media( Twitter, facebook)

How has the 'social inclusion' aspect of the film helped to promote and market it to audiences?
Changing the lives 30 young people from Brixton, raising awareness of gang culture

Why would this film appeal to a National audience?
British movie, national audiences could be interested in the culture, especially south London.

Are there examples of synergy with other products/ merchandise?
Bucks music group made the sound

What is the role of the BFI Film Festival in promoting the film and the film- maker?
Advertising Honey trap where it will be sold to independent distributors around the world. Rebecca has ties with Berlin, Rotterdam and Los Angeles.

What examples of technological convergence can you find relating to the film's production, distribution or exhibition?
Crowd fundraising, market researching

Where is the film being released (locally, nationwide, worldwide)?
Nationwide around England

When is the film being released (locally, nationwide, worldwide)?
Released on 17th October in the UK by BFI Film Festival, however, it will be released generally in Feb 2015

In which cinemas is the film being released?
Picture house

How many cinemas are screening the film?
30 film festivals; world spread