Exchange

Audiences get to see films through: TV, cinema, YouTube, social networking sites, billboards, trailers, magazines, posters around London.

The box office is a place  where tickets are purchased by the public, this means that when you purchase tickets at the cinema it doesn't go the cinema, it goes to the box office and films with high box office ratings means a large sale of tickets by the public.

The box office identify's the success of the film and they measure the amount of profit they have made and as I said the amount of money made through tickets. If the film is successful the money is then shared to the film.

The Cinemas profit is all made from the food and drinks sold, this is therefore why the prices in the cinema is at higher prices than usual, therefore if no sales were made through food and drink, the cinema would close without business. Therefore there are some cinemas that do not allow any food and drinks that is not purchased from the cinema. The cinema also receives money from the on-screen adverts that occur before the movie starts, this is well chosen by the marketers because the audiences are forced to watch it. Therefore if the film is a blockbuster then the cinema would ask for a higher amount of money to play their trailer on- screen.

The cinema has a range of offers such as Orange Wednesdays which is very appealing to many people and 2 for 1 offers. They also offer 3D, 4D screenings.

Home screening, also known as Ancillary marketing, is companies like Netflix, airlines (movies shown before even released in cinemas), and other sources. This allows friends and families to watch feature movies at home without going to the cinema and paying a lot of money. The payment monthly for the different companies is something that is more efficient.