Distribution is the process where a film is shared to the public for the first time, as a highly competitive business of launching and sustaining films in the market place, it is very important that the distributor know exactly what they are looking for and needs to make sure the right decisions are taken. Like other forms of entertainment, the film business is product-driven: the films themselves are the reason why most people buy cinema tickets.
The distributor has a very important role of deciding and coming to an agreement on which release date is fitting for the film, for example during half term or a public holiday, like a bank holiday weekend.
A distributor is an individual or organisation who will represent your film at festivals and markets around the world and who will attempt to sell it to cinemas.
The traditional ways was through theatre and cinema distribution, it is the well known but as more and more movies are being watched illegally online and many at home on any home entertainment. This means the traditional ways of watching new films is becoming less and less used.
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