Exhibition

Audiences get to see films through: Cinema, billboards, TV, You Tube, trailers, magazines, social networking, posters in different areas.

The box office is a place  where tickets are purchased by the public, this means that when you purchase tickets at the cinema it doesn't go the cinema, it goes to the box office and films with high box office ratings means a large sale of tickets by the public.

The box office identify's the success of the film and they measure the amount of profit they have made and as I said the amount of money made through tickets. If the film is successful the money is then shared to the film.

Cinemas make profit buy selling food/sweets/ice cream and drinks. This is why the prices in the cinema are at higher prices than usual, furthermore, if no sales were made through food and drink, the cinema would close without business. 

The cinema also receives money from the on-screen adverts that occur before the movie starts, this is well chosen by the marketers because the audiences are forced to watch it. Therefore if the film is a blockbuster then the cinema would ask for a higher amount of money to play their trailer on- screen.

Home screening, also known as Ancillary marketing, is companies like Netflix, airlines (movies shown before even released in cinemas), and other sources. This allows friends and families to watch feature movies at home without going to the cinema and paying a lot of money.