Honey Trap

Who directed the film?

Rebecca Johnson

Why did the director choose to tell this particular story? Where iso the story or idea form and why is it topical?

Because it was based on the case of Samantha Joseph, it uses her point of departure to delve into the mind of a young girl like her

Who produced the film?

Sarah Sulick

What was the budget?

The budget was under £1 million.

How did they raise the funds for the film?

They primarily raised it through donations via crowd funding platforms and grants/corporate social responsibility funding.

How did they film's cast?

Via agencies, theatres, schools, community centres and street casting

Who did the director collaborate with to make the film and why was this important?

Music artists- Russo, producer- Skwilla, Kilo P- it was important to have these types of collaboration as the target audience would be able to relate to it a lot better because of the background of the music produced.

What technology has been used to make the film?

HD Video Cameras.

Where was the film made? Why was this important to the director?

It was made in Brixton and it was important to Rebecca because she wanted it to relate back to the case of Samantha Jones and also, to raise awareness of the amount of girls that are being introduced to gang lives.

Who is the distributor for the film?

Anchor Bay/ Starz

What other films have they distributed?

Top Girl

Who is the target audience/'s?

Teenagers both female and male, who can relate  to the story and the location

List the different marketing tools that have been used to promote the film to different audiences?

Social media (Facebook, Twitter, Instagram, etc.); BBC interviews, Trailers and posters

How has the 'social inclusion' aspect of the film helped to promote and market it to audiences?

They chafed the lives of 30 young people that were from brixton. They also raised awareness of gang culture.

Why would this film appeal to a National audience?

It's a British movie, so national audiences may be interested in the British culture - especially the South of London.

Are there examples of synergy with other products/ merchandise?

Bucks music group produced the sound trace for the movie

What is the role of the BFI London Film Festival in promoting the film and the film-maker?

People who are familiar with the festivals they hold will be introduced to Rebecca's work. Advertising Honey trap it will be sold to independent distributors globally as she has ties with Berlin, Rotterdam and Los Angeles.

What examples of technological  convergence can you find relating to the film's production, distribution or exhibition?

It has been crowd funded and they used marketing tools such as social media: Facebook, Twitter, Instagram etc.

Where is the film being released?

Nationwide around England.

When is the film being released?

It was premiered on 17th of october in the UK by BFI's  Film festivals, however it is now being generally released in February 2015.

In which cinemas is the film being released?

Picture house

How many cinemas are screening the film? 

30 film festivals - it's wide spread.